I love to work on business challenges and opportunities with others.


  • Understand global macro-level influences
  • Analyse the industry(ies), competition and opportunities, in context
  • Identify the firm’s resources, capabilities and core competencies
  • Establish pathways for sustainable competitive advantage
  • Keep looping until everyone feels confident that it’s the best strategy for the firm
  • And have some laughs in the process

You can reach me at 514 699 2124 or

Edwards Strategy Consultancy