Academic & Research

ACADEMIC POSITIONS & DEGREES

Associate Professor (strategic management), Department of International Business, HEC Montréal (2013-present).

  • Lecturer and researcher in strategic management. Courses taught (in English and French) and PhD, EMBA, MBA, MSc, and Bachelor level, on multinational organizations; global management and cross-cultural leadership; and, internationalization.
  • Awarded the 2023 & 2017 PRIX D’EXCELLENCE EN PEDAGOGIE, HEC Montreal.
  • Thesis supervisor of individual and team projects: MBA (14), MSc (40+), and EMBA (20+). PhD committee member (3). Reviewer for a variety of academic journals and teaching case publications, along with participant and reviewer at international conferences.
  • Active in university service. Case briefer (for ~300 judges), John Molson School of Business MBA International Case Competition (2012-2021)

PhD in Administration (2013). John Molson School of Business, Concordia University (Montreal, Quebec, Canada).

  • Governor General’s Academic Gold Medal, awarded June 11, 2014, at Concordia University – link – article
  • Thesis (supervisor Dr. Rick Molz): The Influence of CEO Narratives in Organizational Path Dependence – View
  • 4.11 GPA; Member Golden Key International Honour Society; Member Beta Gamma Sigma International Honour Society.
  • Lecturer at JMSB in MBA and Bachelor programs.
  • Co-Creator, President and VP Management, JMSB Doctoral Student Society – 2009/2010
  • Valedictorian – John Molson School of Business, Fall 2013 graduating class – Video and article

MBA (1996).  John Molson School of Business, Concordia University (Montreal, Quebec, Canada). MBA Thesis Project:  Information Technology at Nortel – comparing theory to practice. Dean’s List.

Bachelor of Engineering – Mechanical, minor in management (1992). McGill University (Montreal, Quebec, Canada). Outstanding Student Contribution.

ACADEMIC PUBLICATIONS

  • Edwards, Gwyneth (2025), “Nonprofit Governance – When the Private Sector Controls”, in In B Christiansen (Ed.) Examining Modern Economic Anthropology, IGI Global.
  • Vanaise, C., & Edwards, G. “Arup Group Limited: Putting Trust in the Trust, The CASE Journal, vol. 21, no 3, 2024, p. 570-606.
  • Tajeddin, M., Farashahi, M., Moghaddam, K., Simba, A., & Edwards, G. “Internationalization of Emerging Economy SMEs: A Tripod Approach, Journal of International Management, vol. 29, no 1, 2023, p. 1-16.
  • Pastoriza, D., & Edwards, G. (2021), “East meets West in the LPGA (teaching case with teaching note)”, HEC Montreal International Case Research Journal.
  • Marchand, P., & Edwards, G., (2021), “Air France-KLM: A Strategy for the European Skies (teaching case with teaching note)”, Ivey Publishing.
  • Edwards, G., Kim, A., & Carney, M. (2021). “Uber Technologies: Wrongdoing and Corporate Reputations (teaching case with teaching note)”, Ivey Publishing, vol. 9B20M221, p. 1-11.
  • Lavoie, R., & Edwards, G. (2020). “Technologies Ecofixe: Green Wastewater Treatment for Africa (teaching case with teaching note)”, Ivey Publishing, vol. 9B20M079, p. 1-14.
  • Prent, J., Edwards, G., & Paquin, R. (2020). “McGill St Laurent: Growing a Commodities Trading Firm (teaching case with teaching note)”, Ivey Publishing, vol. 9B20M116s, p. 1-14.
  • Edwards, G., Chikhouni, A., & Molz, R. (2019). Job Satisfaction in the Global MNE: Does distance matter? Cross Cultural & Strategic Management, 26(3), pp. 337-362.
  • Molz, R., Edwards, G., & Msefer, S. (2019). Leveraging CSR to Gain MNE Legitimacy in Post-Arab Spring Morocco. In Responsible People(pp. 199-227). Palgrave Macmillan, Cham.
  • Edwards, G. (2018). Strategic organizational practices in strategic management.  Canadian Journal of Administrative Sciences.
  • Derayati, E., Molz, R., & Edwards, G. (2018). A scale of relative institutional challenge during MNC global expansion. In B Christiansen, I Sysoeva, A Udovikina, & A Ketova. (Eds) Emerging Economic Models for Global Sustainability and Social Development.  IGI Global.
  • Chikhouni, A., Edwards, G., & Farashahi, M. (2017). Psychic distance and ownership in acquisitions: direction matters. Journal of International Management, 23(1), 32-42. Link
  • Edwards, G., & Jean-Jumeau, R. Energizing Haiti’s socio-economic reform. (2017). Ivey Publishing. (Case developed with Minister Rene Jean-Jumeau, PhD, past Energy Minister for Haiti).
  • Edwards, G. (2017). Strategic organizational practices: A research framework.Canadian Journal of Administrative Sciences.
  • Edwards G., & Molz, R. (2014). MNE practice transfer as a process of institutional change. Canadian Journal of Administrative Sciences, 31(2), 116-127.  Nominated for best article of the year. 2nd place
  • Edwards, G. (2011). Bridging the digital divide:  the case of a Bell, Nortel, and Chapleau. Case Research Journal, 31:3. Nominated for best case of the year (Curtis E. Tate Jr. Award). 2nd
  • Edwards, G. (2010). Emergent global institutional logic in the multinational corporation, in R. Molz, C. Ratiu & A. Taleb (Eds.), The Multinational Enterprise in Developing Countries. Abington, UK: Routledge.
  • Brown S., Miller, R., Fernandes, S. & Edwards, G. (2004). VoIP and QoS in a global enterprise. In S. Dudley, S. Joshi, L. Thorpe & T. Mendonca (Eds.), Essentials of Real-Time Networking:  How Real-Time Disrupts the Best-Effort Paradigm(pp. 435-464). USA: Nortel Networks.

REFEREED CONFERENCE PROCEEDINGS & PRESENTATIONS

  • Howards, A-L., & Edwards, G. (2025). Women Engineers’ Experience of Suffering in the Workplace. Administrative Sciences Association of Canada (Waterloo)
  • Vanaise, C., & Edwards, G. (2022). Knowledge management in the MNE: what next for Arup? Administrative Sciences Association of Canada (Halifax)
  • Kim, A., Carney, M., & Edwards, G. (2021). Business model innovators and the formation of reputation over time, 81st Annual Meeting of the Academy of Management
  • Edwards, G., & Molz, R. (2021), Nonprofit governance: When the private sector controls, 81st Annual Meeting of the Academy of Management
  • Wang, C., & Edwards, G. (2021). M&A performance in the banking industry: Evidence from non-bank financial institutions and fintech acquisitions, Administrative Sciences Association of Canada.
  • Namli, O., & Edwards, G. (2021). Internationalization speed: Strategies in the low-cost carriers (LCCs) industry, Administrative Sciences Association of Canada. Best Student Thesis Award.
  • Carney, M., Edwards, G., & Kim, A.. (2020). Doing Well by Doing Wrong: Stakeholders Salience, Wrongdoing, and Reputational Penalties, 80th Annual Meeting of the Academy of Management. Selected as top 10% of best papers.
  • Edwards, G., & Molz, R. (2020). Stickiness, dissonance and strategic renewal: A temporal perspective, 80th Annual Meeting of the Academy of Management. Selected as top 10% of best papers.
  • Kim, A., Carney, M., & Edwards, G. (2020). Reputation formation in new sharing economy firms: An ideational perspective. Administrative Sciences Association of Canada (online).
  • Edwards, G., & Chikhouni, A., (2020). Understanding strategy: the impact of leader communication and cultural distance (work-in-progress presentation), Administrative Sciences Association of Canada (online)
  • Marchand, P., & Edwards, G. (2020) Air France-KLM : quelle place occuper dans le ciel européen? Administrative Sciences Association of Canada (online), Case Division. Honourable Mention Award, Best Case Competition.
  • Kim, A., Edwards, G., & Carney, M. (2020). Wrongdoing and reputation at Uber Technologies. Administrative Sciences Association of Canada (online), Case Division
  • Tajeddin, M., Farashahi, M., & Edwards, G., (2019). Growing Entrepreneurial High-tech Firms in the MENA Region. Accepted for presentation at the Academy of Management Annual Meeting (Boston). 
  • Kim, A., Carney, M., & Edwards, G. (2019). Disruptive new firms: Reputation formation in a grey zone. Academy of Management Annual Meeting (Boston).
  • Lavoie-Drapeau, R., & Edwards, G. (2019). Technologies Ecofixe: Green Wastewater Treatment for Africa. Administrative Sciences Association of Canada(Niagara), Case Division. Honourable Mention Award, Best Case Competition.
  • Edwards, G. (2019). Strategizing by women engineers (work-in-progress presentation). Administrative Sciences Association of Canada(Niagara)
  • Kim, A., Carney, M., & Edwards, G. (2019). Operating in the zone of ambiguity: Disruptive sharing economy firms. European Group of Organization Studies Annual Meeting (Edinburgh).
  • Kim, A., Carney, M., & Edwards, G. (2019). Constructing reputations of disruptive new firms. European Academy of Management (EURAM) Annual Meeting (Lisboa). 
  • Edwards, G., Molz, R., & Langley, A. (2018). Entrapment: The constraining nature of CEO narratives. Academy of Management Annual Meeting (Chicago).
  • Derayati, E., Edwards, G., & Molz, R. (2018). The Influence of Relative Institutional Challenge on Ownership Structure. Academy of Management Annual Meeting (Chicago).
  • Derayati, E., Edwards, G., & Molz, R. (2018). The effects of institutional setting on nourishing deep-tech start-ups: A qualitative approach towards studying the Canadian Deep-Tech Start-up ecosystem. European Group for Organizational Studies Annual Meeting (Talin).
  • Edwards, G. (2017). The illusion of nonprofit governance: When for profits control. Administrative Sciences Association of Canada Annual Meeting (Montreal) – Development case.
  • Presenter in Academy of Management Symposium (2017), “What’s the Next Chapter for Strategy as Narrative?” Academy of Management Annual Meeting (Atlanta).
  • Edwards, G. (2016). Vacation ownership in the 21st century: the case of DRI, Intrawest and 22,000 members. North American Case Research Association Annual Meeting (Las Vegas)
  • Edwards, G. & Molz, R. (2016). Entrapment: The constraining nature of CEO narratives, Proceedings, Administrative Sciences Association of Canada Annual Meeting (Edmonton). Honourable Mention Award.
  • Edwards, G., Chikhouni, A., & Molz, R. (2016). Job satisfaction and institutional distance: Far from eye, far from heart.Academy of International Business Annual Meeting (New Orleans)
  • Edwards, G., & Chikhouni, A. (2016). Multilevel effects of subsidiary integration. Administrative Sciences Association of Canada Annual Meeting (Edmonton).
  • Derayati, E. & Edwards, G. (2016). The influence of relative institutional challenge on ownership structure.Academy of International Business Annual Meeting (New Orleans)
  • Edwards, G., & Molz, R. (2015). Nortel’s last decade: How one darn thing led to another.Academy of Management Annual Meeting (Vancouver).
  • Edwards, G., & Jean-Jumeau, R. (2014). Energizing Haiti’s socio-economic reform. North American Case Research Association, Annual Meeting (Austin).
  • Edwards, G. (2014). CEO narrative as a self-reinforcing process: the case of Nortel. Academy of Management Annual Meeting (Philadelphia)
  • Edwards, G. (2014). CEO discourse and the strategy genre. European Group for Organizational Studies Annual Meeting (Rotterdam).
  • Edwards, G., & Molz, R. (2014). Nortel’s last chance. Proceedings, Administrative Sciences Association of Canada Annual Meeting (Muskoka), Case Track, 34, 44-48. (Abridged version).
  • Edwards, G., & Molz, R. (2014). Nortel’s last decade: How one darn thing led to another.Proceedings, Administrative Sciences Association of Canada Annual Meeting (Muskoka), Business History, 34, 11-17. (Abridged version). Honourable Mention.
  • Presenter in Balogun, J. & Stensaker, I. (2014). Strategizing, Change and Identity Work. Showcase Symposium (SAP and ODC divisions), Academy of Management Annual Meeting (Philadelphia).
  • Balogun, J., Edwards, G., & Langley, A. (2013). Strategizing as organizational identity work. Strategic Management Society Annual Meeting (Atlanta).
  • Edwards, G. (2013). The influence of CEO narratives in organizational path dependence. European Group for Organizational Studies Annual Meeting (Montréal).
  • Edwards, G. (2013). Testing for organizational path dependence: The case of Nortel.European Group for Organizational Studies Annual Meeting (Montréal) – Professional Development Workshop on Historical Methods
  • Edwards, G. (2013). The CEO Email as a new source of strategy narrative. European Group for Organizational Studies Annual Meeting (Montréal)– Professional Development Workshop for Early Scholars and Post Docs
  • Edwards G., Chikhouni, A., & Molz, R. (2012). Job satisfaction and country institutional profile: A multi-level approach. Academy of Management Annual Meeting (Boston).
  • Edwards, G., & Molz, R. (2012). Outcomes of practice transfer in the Multinational Enterprise. Academy of Management Annual Meeting (Boston). Awarded Best Paperand accepted for publication into the proceedings at the Administrative Sciences Association of Canada Annual Meeting (Montréal)
  • Edwards G. (2011). Job satisfaction in the multinational enterprise. Accepted for presentation at Administrative Sciences Association of Canada Annual Meeting (Montréal).
  • Chikhouni, A., Edwards, G., & Farashahi, M. (2011). Institutional distance and emerging country multinationals. Academy of Management Annual Meeting (San Antonio).
  • Hafsi, T., Edwards, G., Farashahi, M., & Molz, R. (2011). Distance and MNC strategic decisions.  Presentation at Academy of International Business UK Conference (Edinburgh).
  • Saka-Helmhout, A. & Edwards, G. (2010) Actors and agency: MNE innovation and change in diverse institutional settings. Symposium at Academy of Management Annual Meeting (Montréal).
  • Edwards, G. (2010). What is a strategic organizational practice in a multinational corporation? Academy of Management Annual Meeting (Montréal).
  • Brotheridge, C., Murphy, P. & Edwards, G. (2010) Sustaining business: A meeting of management scholars and entrepreneurs. Professional Development Workshop at Academy of Management Annual Meeting (Montréal).
  • Edwards G. (2010) Country institutional profile and job satisfaction. Academy of Management Annual Meeting (Montréal) – IB paper workshop invitation.
  • Chikhouni, A., Edwards, G., & Farashahi, M. (2010) Institutional duality and emerging country multinationals. Academy of International Business Annual Meeting (Brazil).
  • Edwards, G. (2009). A communitarian theory of management. Proceedings, Administrative Sciences Association of Canada Annual Meeting (Niagara Falls), Business History, 30: 1-14. Best Student Paper.
  • Edwards, G. (2009). Bridging the digital divide:  the case of a Bell, Nortel and Chapleau.  Proceedings, Administrative Sciences Association of Canada Annual Meeting, Case Track, (Niagara Falls). Laurier School of Business and Economics Best Case.
  • Edwards, G., Molz, R., & Langley, A. (2009). The reconstruction of strategic organizational practices.  Presentation at European Group for Organizational Studies Annual Meeting (Barcelona).Nominated for Best Student Paper.
  • Edwards, G. (2009) Understanding strategy through strategic organizational practices.  Presentation at Academy of Management Annual Meeting (Chicago).
  • Hafsi, T., Edwards, G., Farashahi, M., & Molz, R. (2009). MNC strategy and institutional distance.  Presentation at Academy of Management Annual Meeting (Chicago).
  • Edwards, G. (2008) Emergent global institutional logic in the multinational corporation. Proceedings, Administrative Sciences Association of Canada Annual Meeting (Halifax), 29, 8: 35-50. Best Paper.